Privacy policy
About This Privacy Policy
BSHOP INC. (“we”, “our”, or “the Company”) recognizes the importance of protecting the personal information of customers and all individuals who use this website. This Privacy Policy explains how we collect, use, store, and disclose personal information through the official DANTON online store and related online services (the “Website”).
This Privacy Policy applies to all personal information collected through this Website, including information obtained when customers place orders, create or modify account information, submit inquiries, or browse and interact with the Website.
For the purposes of applicable data protection laws—including the General Data Protection Regulation (“GDPR”) and the UK GDPR—BSHOP INC. acts as the data controller responsible for determining the purposes and means of processing your personal information.
We also use cookies and similar technologies on this Website to improve functionality and analyze usage.
Details regarding the types of cookies we use and how you can manage your preferences are provided separately in our Cookie Policy.
Collection of Personal Information
We collect various types of information in connection with your use of this Website. The categories of information we may collect include:
(1) Information you provide directly to us
This includes information you submit when placing an order, creating or updating account information, subscribing to email communications, or contacting us. Such information may include your name, address, telephone number, email address, order details, payment-related information (excluding full credit card numbers, which are processed directly by payment service providers), and any other information you choose to provide.
(2) Information collected automatically
When you browse or interact with this Website, certain technical information may be automatically collected, such as your IP address, device identifiers, browser type, access dates and times, pages viewed, and interaction logs.
We also use cookies and similar technologies to collect information about your browsing behavior.
For details on the categories of cookies we use and how you can manage them, please refer to our Cookie Policy.
(3) Information obtained from service providers
We may receive certain information through third-party service providers that support our e-commerce operations, including our online storefront provider, payment service providers, logistics partners, order management tools, and cross-border service providers such as Global-e.
We collect personal information only for the purposes disclosed in this Privacy Policy and as necessary to operate, maintain, and improve the services provided through this Website.
How We Use Personal Information
We use the personal information we collect only for the purposes disclosed at the time of collection and as necessary to operate and improve this Website. The main purposes for which we use personal information include:
(1) Processing and fulfilling orders
To accept and process purchases, arrange shipment, provide tracking information, and manage returns or other post-purchase services.
(2) Customer support and communication
To respond to inquiries, provide information requested by customers, and communicate regarding orders, account issues, or policy updates.
(3) Operating, maintaining, and improving the Website
To ensure the Website functions properly, maintain security, prevent fraudulent activities, improve performance, and develop new features or services.
(4) Personalization and convenience
To remember user preferences, such as language, region, or browsing history, and to provide a more tailored shopping experience.
(5) Analytics and performance measurement
To analyze how the Website is used, understand user behavior, diagnose technical issues, and improve our user experience.
Information collected through cookies and similar technologies may be used for these purposes. For details, please refer to our Cookie Policy.
(6) Compliance with legal obligations
To comply with applicable laws and regulations, including requirements relating to tax, accounting, fraud prevention, and responses to lawful requests from public authorities.
(7) Use of service providers necessary for online store operations
We may share limited personal information with third-party service providers that support our operations, such as online store platform operators (e.g., Shopify), payment processors, logistics providers, and cross-border e-commerce partners. These providers act on our behalf and handle personal information only for the purposes described above.
We do not use personal information for purposes incompatible with these stated purposes without obtaining additional consent where required.
Legal Basis for Processing Personal Information
For individuals located in the European Economic Area (“EEA”) and the United Kingdom (“UK”), we process personal information only when a valid legal basis applies under the GDPR and UK GDPR.
Depending on the context in which personal information is collected and used, we rely on one or more of the following legal bases:
(1) Performance of a contract
We process personal information when it is necessary to fulfill a contract with you or to take steps at your request prior to entering into a contract.
This includes processing required to accept and deliver orders, manage payments, provide customer support, and arrange returns or exchanges.
(2) Legitimate interests
We process personal information based on our legitimate interests, provided that such interests are not overridden by your rights and freedoms.
Our legitimate interests include operating, maintaining, and improving this Website, ensuring security, preventing fraud or misuse, analyzing performance, and providing a functional shopping experience.
(3) Consent
We process personal information when you have given your explicit consent.
This applies, for example, to the use of non-essential cookies for analytics or advertising purposes, or when you subscribe to certain marketing communications.
You may withdraw your consent at any time without affecting the lawfulness of processing carried out before withdrawal.
(4) Compliance with legal obligations
We may process personal information when necessary to comply with applicable laws and regulations, including tax, accounting, auditing, and obligations to respond to lawful requests from government authorities.
(5) Protection of vital interests
In rare circumstances, we may process personal information when necessary to protect your vital interests or those of another individual.
Where we rely on legitimate interests or consent, you have the right to object or withdraw consent as described in the “Rights of Individuals in the EEA and the UK” section of this Privacy Policy.
How We Store and Protect Personal Information
We store personal information only for as long as it is necessary to fulfill the purposes described in this Privacy Policy or as required by applicable laws and regulations. We take appropriate technical and organizational measures to protect personal information from loss, destruction, alteration, unauthorized disclosure, or unauthorized access.
These measures include access controls, encryption where appropriate, secure data storage systems, and internal procedures designed to prevent unauthorized handling of personal information.
When personal information is handled by service providers acting on our behalf, we require them to implement appropriate security measures and to process personal information only in accordance with our instructions.
If we become aware of any incident involving the unauthorized access, disclosure, or loss of personal information, we will respond promptly and take steps required under applicable laws and regulations.
Retention of Personal Information
We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, including providing our services, complying with legal obligations, resolving disputes, and enforcing our agreements. The specific retention period may vary depending on the type of information and the purpose for which it was collected.
When personal information is no longer required for these purposes, or when retention is no longer necessary under applicable laws and regulations, we will securely delete, anonymize, or otherwise dispose of such information.
If personal information is processed based on your consent, we will cease processing such information upon withdrawal of consent, unless further retention is required by law or necessary to establish, exercise, or defend legal claims.
We also require our service providers that process personal information on our behalf to follow appropriate retention and deletion practices consistent with this Privacy Policy.
Sharing Personal Information with Third Parties
We do not sell personal information to third parties.
However, we may share personal information with third parties when necessary to operate this Website, fulfill orders, provide services requested by customers, or comply with applicable laws and regulations.
The categories of third parties with whom we may share personal information include:
(1) Service providers acting on our behalf
We may share personal information with service providers that support our e-commerce operations, including:
・online store platform providers (e.g., Shopify),
・payment processors,
・logistics and shipping partners,
・product packaging and fulfillment providers, and
・cross-border e-commerce service providers such as Global-e.
These service providers process personal information only according to our instructions and are contractually required to implement appropriate security and confidentiality measures.
(2) Government agencies and public authorities
We may disclose personal information when required to comply with legal obligations, respond to lawful requests, or cooperate with governmental or regulatory authorities.
(3) Business transfers
In the event of a merger, acquisition, restructuring, transfer of business operations, or similar corporate transaction, personal information may be transferred as part of the transaction. In such cases, we will ensure continued protection of personal information.
Whenever we share personal information with a third party, we take appropriate steps to ensure that the third party protects personal information in accordance with this Privacy Policy and applicable laws.
International Data Transfers
Your personal information may be transferred to and processed in countries outside of your place of residence, including Japan and other jurisdictions where our service providers operate. These countries may have data protection laws that differ from those in your home country.
When we transfer personal information to a country outside the European Economic Area (“EEA”) or the United Kingdom (“UK”), we do so in compliance with the GDPR and UK GDPR. In particular, we rely on one or more of the following safeguards:
(1) Adequacy decisions
Transfers to countries or regions recognized by the European Commission or the UK government as providing an adequate level of data protection.
(2) Standard Contractual Clauses (SCCs)
Where required, we enter into data transfer agreements with service providers that incorporate the European Commission’s Standard Contractual Clauses or the UK International Data Transfer Addendum.
(3) Contractual and organizational safeguards
We require service providers that receive personal information to implement appropriate technical and organizational measures to ensure an equivalent level of protection.
Service providers to whom personal information may be transferred include our online store platform provider (e.g., Shopify), payment processors, logistics partners, and cross-border e-commerce service providers such as Global-e.
By using this Website, you acknowledge that your personal information may be transferred to and processed in countries outside your jurisdiction, subject to the safeguards described in this Privacy Policy.
Individual Rights
Customers may request access to, correction of, or suspension of use of their personal information held on this Website.
Upon receiving such a request, we will take appropriate steps to verify the identity of the requester and will respond in accordance with applicable laws and regulations.
Customers may also request deletion of personal information when it is no longer necessary for the purposes for which it was collected, or when processing is otherwise inappropriate under applicable law.
However, we may retain certain information where retention is required by law or necessary to protect our legal rights.
To exercise any of these rights, please contact us using the information provided in the “Contact Information” section of this Privacy Policy. We will handle such requests promptly and in accordance with applicable legal requirements.
Additional rights for residents of the European Economic Area (EEA) and the United Kingdom (UK) are described in the next section of this Privacy Policy.
Additional Rights for Individuals in the EEA and the UK
If you are located in the European Economic Area (“EEA”) or the United Kingdom (“UK”), you have additional rights under the GDPR and UK GDPR with respect to your personal information (“Personal Data”). These rights include:
(1) Right to be informed
You have the right to receive clear information about how we process your Personal Data, including the purposes and legal bases for processing.
(2) Right of access
You may request confirmation of whether we process your Personal Data and, if so, obtain a copy of such data along with related information.
(3) Right to rectification
You may request correction of inaccurate Personal Data or completion of incomplete Personal Data without undue delay.
(4) Right to erasure (“right to be forgotten”)
You may request the deletion of your Personal Data under certain conditions, such as when the Personal Data is no longer necessary for the purposes for which it was collected, or when you withdraw your consent.
(5) Right to restrict processing
You may request that we restrict the processing of your Personal Data in certain circumstances, such as when accuracy is contested or when processing is unlawful.
(6) Right to object
You may object to the processing of your Personal Data based on our legitimate interests.
You also have the right to object at any time to processing for direct marketing purposes.
(7) Right to data portability
You may request to receive your Personal Data in a structured, commonly used, and machine-readable format and have that data transmitted to another controller where technically feasible.
(8) Right not to be subject to automated decision-making
You have the right not to be subject to a decision based solely on automated processing, including profiling, if such decision produces legal or similarly significant effects.
(9) Right to withdraw consent
Where processing is based on consent, you may withdraw your consent at any time without affecting the lawfulness of processing performed before withdrawal.
(10) Right to lodge a complaint
You have the right to lodge a complaint with a supervisory authority in the EEA or the UK if you believe that your rights have been infringed.
To exercise any of the rights listed above, please contact us using the information in the “Contact Information” section. We will respond within one month of receiving your request, or within any extended period permitted under applicable law.
Contact Information
If you have any questions about this Privacy Policy or wish to exercise your rights regarding your personal information, please contact our customer center using the information below:
DANTON OFFICIAL SITE Customer Center
Email: info@danton.com
We will review and respond to your inquiry in accordance with applicable laws and our internal procedures.
If you are located in the EEA or the UK and wish to exercise your rights under the GDPR or UK GDPR, please include sufficient information for us to verify your identity and process your request.
Updates to This Privacy Policy
We may update or revise this Privacy Policy from time to time in order to reflect changes in our practices, improvements to our services, or updates required by applicable laws and regulations.
When we make changes, the updated Privacy Policy will be posted on this Website, and the “Last Updated” date at the end of this document will be revised accordingly.
If a revision includes material changes that may affect your rights or how we handle your personal information, we will provide notice in a manner that is reasonable under the circumstances, such as by displaying a notice on the Website or by other appropriate means.
Your continued use of this Website after the revised Privacy Policy becomes effective constitutes your acceptance of the updated terms.
Version and Effective Date
This Privacy Policy was last updated in December 2025 and replaces all previous versions.